Topic: Beyond "Spray-and-Pray" Marketing: Driving New Revenue with Automated, Customer Profiling and Direct Marketing Platforms
Speaker: Christopher Lynde, CEO, AmazingMail.com
Place: McCormick & Shmicks
Time: 11:30
Date: July 27th, 2009
Cost: $40.00

About the Presentation:
Budgets are being cut, advertising is limited, economic pressure is forcing everyone to market smarter. "Spray and pray" mailers aren't delivering the results small-to-medium-sized busineses (SMBs) need. Effective small business marketing today requires both personalization, and automation. Addressing these overall marketing trends, Chris Lynde, CEO, AmazingMail.com, Inc. will explain the vision for the AmazingCampaigns marketing platform, with an in-depth look at AmazingProspects customer profiling software. Utilizing automated analytics that uncovers hidden insights about your current customers, AmazingProspects delivers a ranked list of "look-a-like" prospects that are "clones" - having the same or similar characteristics of your best customers (or donors). As a result, these cloned prospects have a high likelihood of becoming new customers. More important, AmazingProspects, through automation, can provide scored and modeled prospects in a timely, cost-effective manner that any small business can afford.

About the Speaker:
Chris Lynde is CEO at AmazingMail, a leading direct marketing firm providing intelligent, integrated, automated, and measurable one-to-one multimedia campaign creation and execution. From text-to-print, text-to-mobile, digital direct mail, email and persistent urls (PURLS), AmazingMail does it in 24 hours or less in quantities of one to millions. Chris has focused much of his career in B2B and B2C services, including database marketing, data mining, analytics, lead generation and integrated marketing solutions. Prior to AmazingMail, Chris was Chief Executive Officer at Copperkey, Inc., a SaaS-based predictive marketing and analytic software company based in Phoenix AZ, and also served as Senior Vice President at Equifax, Inc. and as President & CEO of Oaktree Systems, Inc., a public database marketing subsidiary of Gateway Industries, Inc.

An early pioneer of cooperative database technology, Chris conceived CircBase, a cooperative database, designed and developed in partnership with Experian/Direct Tech. In addition, Chris is an avid drummer, music aficionado, golfer and online marketing entrepreneur.

About AmazingMail.com, Inc.
Established in 1999, AmazingMail.com, Inc. is driving small business and nonprofit business direct marketing campaigns. The company's online services deliver text-to-print, text-to-mobile, digital direct mail, email and personalized Web page (PURLs) campaigns that start at $1,500. Direct mail from these campaigns can be delivered in quantities of one to more than a million in 24 hours or less with unparalleled quality. The promise of true one-to-one marketing has finally arrived. www.amazingmail.com